Decade-Long Partnership Reinforced as Prize Pools Set to Rise
Long-Term Commitment Strengthens Darts’ Growth Trajectory
Betfred has officially extended its title sponsorship of the PDC World Matchplay and Women’s World Matchplay tournaments through 2030, cementing one of the most enduring commercial relationships in professional darts. The announcement, made just ahead of the 2025 tournament kickoff in Blackpool, ensures Betfred’s prominent presence at two of the sport’s summer highlights for at least another five years.
Betfred originally assumed title sponsorship duties in 2019, becoming a vital commercial partner for the Professional Darts Corporation (PDC). Its backing of the Women’s World Matchplay began in 2022, reflecting the brand’s broader support for diversity and gender inclusion in professional sports.
Champion Line-up and Record Interest for 2025
The 2025 Betfred World Matchplay boasts a star-studded 32-player field, led by world number one and defending champion Luke Humphries, and newly crowned World Champion Luke Littler. The event also features six former champions, showcasing the strength of competition and sustained fan engagement in the sport.
In the women’s bracket, Beau Greaves will defend her title on 27 July, continuing her dominant run in the rapidly growing women’s game. The tournament’s increasing popularity is underlined by the record ticket sales, with this year’s edition selling out faster than any previous event, according to PDC CEO Matt Porter.
Prize Money Boost Signals Financial Confidence
Looking ahead, prize funds for both tournaments are set for significant increases beginning in 2026. The World Matchplay will see its prize pool grow to £1 million ($1.35 million), while the Women’s World Matchplay rises to £40,000—a clear indicator of the sport’s financial health and the growing parity in support for women’s darts.
This strategic investment not only enhances player incentives but also elevates the profile of darts as a globally recognized, commercially viable sport.
Leadership Commentary: A Shared Vision for Growth
Fred Done, founder of Betfred, highlighted the unique character of the tournament, stating:
“The Betfred World Matchplay is one of the highlights of the year – I love the seaside party atmosphere coupled with top-quality sport… The quality of the field has never been stronger.”
Echoing this sentiment, Matt Porter emphasized the strength of the partnership:
“Betfred have become synonymous with the World Matchplay… their backing of the Women’s World Matchplay echoes their commitment to the sport.”
Conclusion: Betfred and PDC Build Toward the Future
This renewed sponsorship marks a strategic win for both Betfred and the PDC, blending commercial success with authentic sporting engagement. With prize pools expanding, global viewership rising, and talent flourishing across both men’s and women’s competitions, the future of professional darts is set to be more competitive, inclusive, and commercially dynamic than ever.
As the 2025 tournaments commence, all eyes turn to Blackpool, where the next chapter in this thriving partnership will unfold.
