Betano, the flagship sports betting brand of Kaizen Gaming, has been officially named the South American regional partner for the highly anticipated FIFA Club World Cup 2025. This new alliance extends Betano’s growing influence in global football, following its historic partnership with FIFA during the 2022 World Cup in Qatar — the first time a sports betting operator partnered with the governing body for a flagship event.
A Historic Tournament and Strategic Sponsorship
Scheduled to take place from 14 June to 13 July 2025 across various cities in the United States, the Club World Cup 2025 marks a significant evolution of the tournament. For the first time in history, 32 clubs — including continental champions like Real Madrid, Manchester City, Boca Juniors, and Inter Miami — will compete in a month-long global spectacle modeled after the FIFA World Cup.
Betano’s role as an official partner for South America includes broad brand integration throughout the event, covering stadium signage, digital platforms, and fan engagement activations. The move aligns strategically with Betano’s ambitious international expansion efforts, particularly across Latin America, where it is gaining significant traction in markets such as Brazil and Chile.
Executive Perspectives: A Continuing FIFA-Betano Alliance
Kaizen Gaming CEO George Daskalakis expressed pride in rekindling the company’s collaboration with FIFA, saying:
“It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, FIFA’s Chief Business Officer, echoed this sentiment, citing the successful fan engagement during Qatar 2022 as a catalyst for continuing the relationship:
“We are thrilled to be collaborating once again with Kaizen Gaming. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022.”
Global Expansion Strategy: Denmark and Beyond
The Club World Cup partnership is the latest move in Betano’s expanding portfolio of international deals. In May 2025, the operator entered the Danish market via a three-year sponsorship with Brøndby IF, a leading Superliga club. The deal marked Betano’s debut in Denmark and added to its roster of partnerships across Europe and South America.
Betano has also pursued sports sponsorships beyond football, becoming visible in motorsports, basketball, and other high-engagement arenas, thereby reinforcing its position as a dynamic force in the global sports betting landscape.
Conclusion: A Defining Moment for Club Football and Betano
With the 2025 FIFA Club World Cup set to redefine international club competition, Betano’s regional sponsorship underscores both the commercial evolution of football and the maturation of regulated sports betting as an integrated part of global sporting culture.
This partnership not only enhances Betano’s brand visibility in a key market but also reflects FIFA’s increasing openness to working with betting operators under strict regulatory compliance. For Betano, it signals another step toward becoming a truly global player in the sports betting ecosystem.
