Collaboration to Focus on Personalisation and Operational Efficiency Through Machine Learning
Swiss Casinos has announced a new partnership with Golden Whale Productions, marking a significant step in the operator’s efforts to enhance its data-driven strategy through artificial intelligence (AI) and machine learning (ML) technologies. The partnership is designed to optimise both player engagement and back-end performance across Swiss Casinos’ online operations.
Golden Whale, known for its advanced predictive modelling and semi-automated ML systems, will integrate its technologies into Swiss Casinos’ digital platform. These tools will enable the casino group to make smarter, real-time decisions based on user behaviour, with the goal of enhancing personalisation, improving retention, and identifying potential churn indicators before they become critical.
Enhancing Swiss Casinos’ Digital Toolkit
The move underscores Swiss Casinos’ broader strategy of adopting cutting-edge technologies to remain competitive in the evolving iGaming landscape. The operator already partners with established platform providers like Playtech, and the addition of Golden Whale’s proprietary systems is intended to complement its existing infrastructure.
Marcel Tobler, CEO of Swiss Casinos, commented on the deal:
“Incorporating the latest AI and ML technology is mandatory for businesses aiming to remain competitive in today’s iGaming landscape, so we’re delighted to be partnering with Golden Whale to stay ahead of the game.
By using their advanced suite of data-driven tools on our network, we’ll be able to provide a more personalised service to players that promotes sustained engagement and a better all-round user experience.”
AI-Driven Innovation for Player-Centric iGaming
Golden Whale’s technology suite is designed to support operators in decision-making and engagement by continuously learning from gameplay data. This allows for adaptive incentives, smarter session targeting, and operational insights that help streamline user experiences and reduce friction.
Eberhard Dürrschmid, CEO of Golden Whale, said:
“As one of Switzerland’s most established casino brands, we’re honoured at the trust Swiss Casinos has placed in our solutions and can’t wait to explore how we can take their operations to the next level.”
A Broader Digital Expansion Strategy
The partnership also coincides with Swiss Casinos’ continued efforts to expand its online presence, including its recent content partnership with Blueprint Gaming, which brought new slot titles to the Swiss market. As competition grows and player expectations evolve, technology-led innovation remains a core focus for operators looking to sustain long-term growth.
