New media partnership aims to showcase the emotional heart of football through original content
MightyTips has officially expanded its media partnership with iGaming affiliate network Boomerang Partners, marking the occasion with the release of a compelling exclusive interview with Italian football icon Andrea Pirlo. The collaboration reflects a shared ambition to go beyond the typical data-driven football coverage and instead spotlight the emotional and human elements of the sport.
Pirlo Reflects on Career Highs and Lows
In the feature interview, Pirlo delves into some of the most defining — and painful — moments of his illustrious career. He describes the 2005 UEFA Champions League final loss to Liverpool as “the most painful” defeat, recalling the heartbreak of seeing AC Milan surrender a 3-0 lead to eventually lose on penalties.
On a brighter note, Pirlo reflects fondly on Italy’s 2006 World Cup triumph, calling it a dream fulfilled. “Every child who wants to be a footballer dreams of winning the World Cup,” he said. “It’s the ultimate prize… lifting that trophy was the realisation of a dream.”
The interview also includes candid recollections of playing alongside Italian legends Paolo Maldini and Francesco Totti, offering readers a personal view into the camaraderie and challenges that shape elite footballers.
A New Editorial Direction
This collaboration signals a broader editorial shift for both MightyTips and Boomerang Partners. Rather than sticking to betting odds, predictions, and player stats, the duo aims to humanise the sport, building deeper audience engagement through storytelling.
Eugene Ravdin, Head of PR at SEOBrothers (MightyTips’ parent company), commented:
“Collaborating with Boomerang has allowed us to go beyond match stats and predictions. It’s about capturing the emotional and personal side of football – what it means to the players and the fans.”
More Exclusive Content to Come
As part of the expanded partnership, MightyTips and Boomerang Partners will continue developing exclusive features, including behind-the-scenes access and interviews with current and former stars. The approach is intended to set them apart in a saturated media space, offering fans something more intimate and authentic than standard coverage.
This move also aligns with MightyTips’ recent push into the Asian iGaming market through a partnership with Roobet, reinforcing its strategy to build both geographic reach and content depth.
The Pirlo interview is now live on the MightyTips platform and is the first in a series of features aimed at bringing fans closer to the soul of football — not just the numbers that drive it.
