Wazdan’s Entry Strengthens Fanatics’ Content Offering
Fanatics Betting and Gaming (FBG), the fast-growing digital gaming division of US sports merchandise giant Fanatics, has announced the integration of Wazdan’s portfolio of online casino games across its iGaming platforms in New Jersey, Pennsylvania, and West Virginia. This multi-state rollout marks a significant step in Fanatics Casino’s strategy to differentiate its offering through innovative and player-centric content.
The partnership, unveiled on May 1, 2025, will see Fanatics players gain access to a range of Wazdan’s signature titles, including 9 Coins™, Hot Slot™: Mystery Jackpot Joker, and Magic Stars 3 — games known for their customizable volatility levels, Unique Gamble features, and engaging math models.
Fanatics Casino Accelerates Market Penetration
For Fanatics, which formally entered the US iGaming market in early 2024, the collaboration with Wazdan signals a continued commitment to rapidly scaling its casino vertical alongside its existing sportsbook operations. Having already gained footholds in competitive markets like New Jersey, the operator is focused on expanding its game catalog to attract diverse player segments, particularly in markets where slots and table games dominate iGaming revenues.
Wazdan’s adaptive features—like Volatility Levels™, Ultra Fast Mode, and Buy Feature—allow players greater control over their gaming experience, a differentiator that aligns with Fanatics Casino’s emphasis on personalization and user engagement.
azdan Strengthens US Presence
For Wazdan, the partnership furthers its North American expansion strategy, building on its existing deals with operators such as Rush Street Interactive and BetMGM. Andrzej Hyla, Chief Commercial Officer at Wazdan, remarked:
“Our collaboration with Fanatics Casino is a milestone in bringing Wazdan’s innovative content to more US players. With Fanatics’ growing footprint and our cutting-edge games, we are confident in delivering exceptional experiences across regulated states.”
The partnership leverages Wazdan’s New Jersey Division of Gaming Enforcement (DGE) and Pennsylvania Gaming Control Board (PGCB) licenses, as well as compliance with West Virginia Lottery regulations.
Outlook: Content Expansion Key to Competitive Edge
As the US iGaming market becomes increasingly crowded, operators are prioritizing exclusive and high-performing game content to drive customer retention and acquisition. Fanatics’ move to onboard Wazdan’s portfolio reflects this strategic focus, helping it stay competitive against industry leaders like DraftKings Casino, BetMGM, and Caesars Casino.
Both companies hinted that further content releases and feature innovations are planned in the coming months, setting the stage for deeper collaboration and enhanced player engagement.
