New features, growing client base, and industry awards underline platform’s momentum
Affilka by SOFTSWISS has announced robust business results for the first quarter of 2025, continuing its upward trajectory as one of the leading affiliate marketing platforms in the iGaming industry.
Following its Affiliate Company of the Year win at the International Gaming Awards 2025, Affilka has demonstrated both operational growth and technological innovation, setting the stage for another strong year.
Expansion Across the Board
In Q1 2025, 44 new brands joined the Affilka platform, bringing the total number of supported brands to over 450. The platform also saw notable increases across key performance indicators:
Affiliate GGR increased by 2.7%
Number of visits rose by 3.1%
Affiliate payments jumped by 13.2% compared to Q4 2024
Affilka now supports over 400,000 affiliate accounts, a 23.1% increase quarter-on-quarter, and is tracking more than 98 million registered players, up from 87 million in the previous quarter.
New Tools Strengthen Operator Efficiency
Affilka continues to enhance its offering with smart, data-driven tools. Its upcoming Cross-Brand Player Duplicate Detection feature will allow operators to identify identical player accounts across multiple brands within the same affiliate program. This not only improves traffic quality but also helps operators reduce redundant marketing costs.
This tool is Affilka’s third major release in six months, following:
Geo-Distributed Redirects, which reduce redirect times by fivefold, improving player conversion rates
Cohort Analysis Reports, enabling deeper insights into player lifecycle and behavior trends
Industry Leadership and Thought Contribution
Affilka’s Head, Anastasia Borovaya, has played a key role in the platform’s growth and industry presence. Alongside overseeing product development, she recently served as a guest lecturer at the Academy of Gaming Operations, delivering sessions for the Affiliate Management course. She is expected to return in the second half of 2025 to continue educating future industry professionals.
“Affiliate marketing is evolving fast, and Affilka evolves with it,” said Borovaya. “We’re focused on helping our partners meet emerging challenges—whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency.”
A Platform Built for the Future
Affilka by SOFTSWISS continues to align its innovation roadmap with the real-world needs of affiliate operators. Its consistent growth, award-winning platform, and forward-thinking updates solidify its place as a crucial tech partner in the affiliate marketing ecosystem. With 2025 shaping up to be a transformative year, Affilka’s performance in Q1 underscores its resilience, scalability, and dedication to pushing affiliate marketing forward.
